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No Certificate / Course on Audit Track
This course on Survey Research Designs introduces learners to the fundamentals of survey methodology and its role in collecting reliable data for research. It covers the purpose, benefits, and real-world applications of survey research, along with different survey types such as online, face-to-face, telephone, and mail surveys. The course also explores cross-sectional research designs, highlighting their key characteristics, advantages, and limitations. In addition, learners are introduced to longitudinal survey designs and how they are used to study changes over time. Overall, it builds a strong foundation for understanding how survey-based research is designed, implemented, and interpreted.
This course has been curated by Riphah International University faculty and staff using publicly available third-party content and Open Educational Resources (OER) for self-paced learning. Learners will engage with curated open-access materials to achieve the course learning outcomes. All third-party content is used under open-access or fair-use policies, while any original materials are developed specifically for this learning experience.
Source and Credits:
Source and Credits:
Source and Credits:
By the end of this course, you will be able to:
To be successful in this course,
you should have a background in basic research methods, introductory statistics, and familiarity with social science or behavioral research concepts. Prior exposure to data collection techniques and questionnaire design will also help you engage fully with survey research topics.
This course is for students and professionals in social sciences, business, public policy, or related fields who want to gain a solid understanding of survey research. Learners will explore the principles, purposes, methods, and ethical considerations of surveys, differentiate between cross-sectional and longitudinal designs, and evaluate the strengths and limitations of these designs in addressing research questions.
Course Overview
Course Introduction (Reading)
Introduction to Survey Research
Survey Research: Purpose, Benefits, and Applications (Video)
Types of Surveys (Online, Face-to-Face, Telephone, Mail) (Video)
Introduction to Cross-Sectional Research Design
Cross-Sectional Research Design: Characteristics, Advantages, and Limitations (Video)
Introduction to Longitudinal Survey Design
Longitudinal Survey Design: Characteristics, Advantages, and Limitations (Video)
Practice Quiz
MCQs (Problem)
Wrap-up
Summary (Reading)
Approximately 1.2 Hours
Beginner
Fully Online (Asynchronous)
Self Paced
English Only
